Advertising and Marketing
Degrees
Required Degrees and Suggested Courses
A bachelor's degree in sociology, psychology,
literature, journalism, or philosophy, among other subjects,
is acceptable. However, requirements vary, depending upon
the particular job.
For marketing, sales, and promotions management positions,
some employers prefer a bachelor's or master's degree
in business administration with an emphasis on marketing.
Courses in business law, economics, accounting, finance,
mathematics, and statistics are advantageous.
In highly technical industries, such as
computer and electronics manufacturing, a bachelor's degree
in engineering or science, combined with a master's degree
in business administration, is preferred.
For advertising management positions, some employers
prefer a bachelor's degree in advertising or journalism.A
course of study should include marketing, consumer behavior,
market research, sales, communication methods and technology,
and visual arts-for example, art history and photography.
For public relations management positions, some employers
prefer a bachelor's or master's degree in public relations
or journalism. The applicant's curriculum should include
courses in advertising, business administration, public
affairs, public speaking, political science, and creative
and technical writing.
For all these specialties, courses in management and completion of an internship
while in school are highly recommended. Familiarity with word
processing and database applications also is important for
many positions.
Computer skills are vital because marketing, product promotion,
and advertising on the Internet are increasingly common. The
ability to communicate in a foreign language may open up employment
opportunities in many rapidly growing areas around the country,
especially in cities with large Spanish-speaking populations.
Most advertising, marketing, promotions, public relations,
and sales management positions are filled by promoting experienced
staff or related professional personnel. For example, many
managers are former sales representatives, purchasing agents,
buyers, or product, advertising, promotions, or public relations
specialists.
In small firms, where the number of positions is limited,
advancement to a management position usually comes slowly.
In large firms, promotion may occur more quickly.
This site contains all original Content.
Some data sourced from: Bureau of Labor Statistics (BLS)
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